Marketing is project based. To manage projects effectively you need to be organized. Many project managers use software tools to keep everything on time and on budget. One of the more interesting choices is 37signals’ Basecamp.
I have been a fan of Basecamp for a couple of years. Basecamp is an online project management collaboration tool. The software allows teams to effectively communicate and manage resources within a project. Since it works through a Web interface you don’t need to worry about installing client software. I like it.
Much as I like Basecamp I have tried to investigate alternatives. Zoho Projects looks like it might be a worthy competitor. Worth checking out. Zoho also has a slew of free/paid hosted software solutions that offer similar functionality to Microsoft Office.
For those of you with access to your own Web server you may want to look at activeCollab. activeCollab is free and Open Source. It does much of what Basecamp and Zoho Projects does.
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