O'Reilly Webcast: Twitter Power Tips

Tim O'Reilly and Sarah Milstein recently presented a webinar on Twiter Power Tips. The presentation has just been added to YouTube.

You can view the video by either following the link above, or watching the embedded video below:

Get Your Web Browser On

Microsoft starts to officially roll out the new version of Internet Explorer (version 8) today.  Google Chrome has just been updated. With that in mind now would be a good time to test that your website works in the major (and perhaps minor) browsers:

 

• Epiphany
  
• Camino
  
• Firefox
  
• Flock
  
• Galeon
  
• Google Chrome
  
• iCab
  
• Internet Explorer
  
• Konqueror
  
• Mozilla SeaMonkey
  
• OmniWeb
  
• Opera
  
• Safari
  

 

Good luck!

Viral Marketing on Twitter: MacHeist TweetBlast

MacHesist is offering a free license for DEVONthink if you follow them on Twitter, Tweet a specific response and then wait for a direct message.

MacHeist on Twitter now has over 25 thousand followers. This is an interesting use of Twitter and I see other companies experimenting with similar approaches.

The cost of this campaign should not be too expensive – the DEVONthink license is for a version that will soon be supplanted by a version 2. Users of the older version can upgrade for $20….

Social Networking on the Blackberry

MySpace released their mobile application for the Blackberry last week. This seems like a perfect time to list some of the core social media applications that you can run directly from the Blackberry (rather than accessing through a web browser). For Internet marketers using the Blackberry here are the tools I would recommend downloading:

• Facebook Client
  One of the best ways to access your account. The application focusing on the core areas of FB without any of the distractions.


• MySpace Client
  Similar to the Facebook application in functionality (homepage, inbox, friend requests, comments, friends and photos). Clean and snappy interface.


• TwitterBerry
  Tweet with relative abandon from your Blackberry


• Viigo
  The best RSS reader for the Blackberry.


• ShoZu
  Upload photos and videos to social media sites.

SEO Book Chapter - Now on Amazon

I was lucky enough to contribute a chapter to the IMC (Integrated Marketing Communications) Handbook on Search Engine Optimization. The book is now available to order via Amazon or the publisher (Racom Books). The chapter follows a similar structure to the SEO Seminar I present (the next session will take place on Friday December 5 in Chicago).

 

SEO is a moving target. However, most of what I wrote still stands. A planned approach to relevance, utility, quality and web standards is more than half the battle.

Top 10 ideas for Century 21 Real Estate

David Meerman Scott (author of The New Rules of Marketing and PR) recently wrote "Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR." Many of these suggestions translate to other business. The suggestions are well worth reading (and following).

Honda Fit - Internet and Mobile Ads

According to The Wall Street Journal Honda will buy all of Sony Pictures Television's advertising space for a week starting October 15th. This will be done to promote the launch of the Honda Fit.

The deal will cost Honda a cool half-million dollars and will cover all Sony's mobile and online entertainment and third-party sites in the U.S.

Social Media and the Marketing Campaign

The Chicago chapter of the American Marketing Association is promoting a great event on the 25th September - "Social Media and the Marketing Campaign. Powered by Google"

This looks like an excellent event and is highly recommended. For more information visit the Chicago AMA's website

• When: Thursday, September 25, 2008


• Time: 5:45 - 7:45 p.m.


• Where: Google Office -
  20 W. Kinzie, Chicago IL