Thursday, March 05, 2009

Viral Marketing on Twitter: MacHeist TweetBlast

MacHesist is offering a free license for DEVONthink if you follow them on Twitter, Tweet a specific response and then wait for a direct message.

MacHeist on Twitter now has over 25 thousand followers. This is an interesting use of Twitter and I see other companies experimenting with similar approaches.

The cost of this campaign should not be too expensive – the DEVONthink license is for a version that will soon be supplanted by a version 2. Users of the older version can upgrade for $20….

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