Google Analytics has a great feature that overlays click to individual elements on your website. It is a useful way of determining what works well on webpages. Heatmaps can take this to the next level.
Crazyegg provides a free (and paid) service where you can install a small piece of script on your webpages. That script then allows you to view a heatmap overlay of clicks on your page. To a certain extent it is a gimmick but the visual feedback can help in pointing what needs to be changed in the way of link placement and wording.
Crazyegg has been running a little slow of late. There are other options you can consider instead:
- ClickDensity has a competing product which has a 30 day demo.
- For those of you looking for an opensource choice there is a SourceForge project that has been released under the GPL. The project is fairly new and there is limited documentation but this might be a viable option for some
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