I am presenting a Search Engine Optimization (SEO) Seminar at DePaul University on Friday, March 16, 2007. The registration page has just gone live and we are waiting to see what the interest is.
I will be writing the content shortly and the featured topics will include:
- Major search engines (such as Google, Yahoo and MSN)
- How search engines and directories work
- The importance and use of keywords and key phrases
- Search engine terminology and jargon
- How to get search engines to index your websites
- How to check how search engines are indexing your site
- How to implement and use website statistics
- Best practices writing for the Web
- HTML coding best practices (including appropriate use of meta tags, keywords, alt text, anchor text, robots.txt, naming conventions and semantic organization)
- Inbound links
- Linking strategy
- Blogging
- SEO strategies to avoid
- Paid search (pay-per-click, Google Adwords, etc.)
3 comments:
Just curious, are you creating your own search engine optimization courseware or using a 3rd parties? We have been looking for something to use for classroom type training.
Thanks. I will be developing my own courseware. The SEO seminar is a one-day course. I was teaching a six-week Internet marketing course and found out from the participants that they found it easier to commit to one day of concentrated instruction rather than a longer program.
Mr. Moore,
I will be in Chicago June 12-15 on business and had hoped to attend your SEO course at DePaul, but unfortunately my flight dictates I need to be at the airport shortly after your course starts.
May I trouble you for the course material/handouts? My email address is milk@telus.net.
Thank you and please let me know how I can thank you. Regardless, I would like to meet you while I'm in Chicago if our schedules permit.
Regards,
Milton
Post a Comment