I was lucky enough to contribute a chapter to the IMC (Integrated Marketing Communications) Handbook on Search Engine Optimization. The book is now available to order via Amazon or the publisher (Racom Books). The chapter follows a similar structure to the SEO Seminar I present (the next session will take place on Friday December 5 in Chicago).
SEO is a moving target. However, most of what I wrote still stands. A planned approach to relevance, utility, quality and web standards is more than half the battle.
No comments:
Post a Comment