The CADM (Chicago Association of Direct Marketing) will be presenting a Second Wednesday Event titled "Social Networking Communities: A Market of One, A Market of Millions" on Wednesday, September 12, 2007 at Petterinos Restaurant (50 West Randolph Street, Chicago)
More information can be found on the CADM website.
"Social networking is not just for placing banner ads anymore. If used properly and creatively, it has the potential to be one of the most cost-effective, dynamic, and targeted tools for marketers. Not all social networking sites are created equal, though. Learn how to find your target customers and influencers and discover the ways to communicate with them using the many resources social networking communities present."
Thursday, August 16, 2007
Wikipedia Strategies
If you are using the Internet to market your services (or that of your company) you are going to have to come up with a Wikipedia strategy at some point. Google’s search engine results favor Wikipedia quite heavily. You will find that your customers use Wikipedia to form a view of how you operate.
So what do you do when you discover that articles on Wikipedia present you in an unfavorable light, or are factually wrong?
Here are some articles that present suggestions for the appropriate course to follow:
So what do you do when you discover that articles on Wikipedia present you in an unfavorable light, or are factually wrong?
Here are some articles that present suggestions for the appropriate course to follow:
- The Right Way To Fix Inaccurate Wikipedia Articles
The author is a Wikipedia administrator - What To Do When Your Company Wikipedia Page Goes Bad
A slightly Machiavellian take on things. The author suggest ways of circumventing negative PR. - Wikipedia's Business FAQ
Thursday, August 09, 2007
Spock: Search engine for people
Spock, a search engine for finding people has launched in beta form today. The site is a little slow – which is a shame (and probably a very bad business decision). Users have a high level of expectation on the Web. If a site is uncomfortably slow then users are unlikely to return unless they really, really need to.
It will be interesting to see how the engine compares with ZoomInfo, ZabaSearch or even LinkedIn.
And why did they decide to use the name Spock?
It will be interesting to see how the engine compares with ZoomInfo, ZabaSearch or even LinkedIn.
And why did they decide to use the name Spock?
How to hide your e-mail address from spam bots
If you are sick of spam bots harvesting your e-mail address from your websites and then sending you unsolicited mail (and who isn’t) then this resource that Wired has put together may be of use to you.
The article (and the user comments) present some options for obscuring your e-mail address from spam bots (the automated programs that scrape your e-mail address from the Web). Well worth checking out.
The article (and the user comments) present some options for obscuring your e-mail address from spam bots (the automated programs that scrape your e-mail address from the Web). Well worth checking out.
Monday, August 06, 2007
FTC Online Advertising Town Hall
The FTC will host a two-day Town Hall to bring together consumer advocates, industry representatives, technology experts, and academics to address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising.
The event will be held November 1-2, 2007 at the FTC Conference Center at 601 New Jersey Avenue, N.W., Washington, DC. It is free and open to the public.
More information can be found here.
The event will be held November 1-2, 2007 at the FTC Conference Center at 601 New Jersey Avenue, N.W., Washington, DC. It is free and open to the public.
More information can be found here.
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