Practical Internet Marketing Certificate Program

Blog for DePaul University’s Practical Internet Marketing Certificate Program. Over six weeks this program will explore both the best practices of Internet marketing and simple, low-cost Internet tools. The program is taught by James Moore.

Friday, February 15, 2008

SEM Rap

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Chris Campbell of GreenWerks (a Chicago-based eco-friendly contractor for painting and handyman services) sent me a link to a fantastic SE...
2 comments:

The harbinger of the Internet Apocalypse: Hello Kitty Online

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Hello Kitty is now an online MMOPRG (Massively Multiuser Online Role Playing Game). The site is accepting beta testers….
Friday, October 26, 2007

How (and why) to hide your webpages from search engines

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There are two main reasons to hide some of your webpages from Search Engine Results Pages (SERPs) You have information that you do not want ...
1 comment:
Wednesday, October 24, 2007

Featured in the Sun-Times

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Sandra Guy wrote a nice feature in the Chicago Sun-Times that covers some of the podcasting and vodcasting work we have been doing to enhan...
Tuesday, October 23, 2007

Podcasting…From Music To Marketing Success

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A little bit of shameless self-promotion: I will be presenting a short session on podcasting ( Podcasting…From Music To Marketing Success) ...
Thursday, August 16, 2007

CADM: Social Networking Communities

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The CADM ( Chicago Association of Direct Marketing ) will be presenting a Second Wednesday Event titled " Social Networking Communities...

More People Search Engines...

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Pipl Wink

Wikipedia Strategies

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If you are using the Internet to market your services (or that of your company) you are going to have to come up with a Wikipedia strategy ...
Thursday, August 09, 2007

Spock: Search engine for people

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Spock , a search engine for finding people has launched in beta form today. The site is a little slow – which is a shame (and probably a ver...

How to hide your e-mail address from spam bots

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If you are sick of spam bots harvesting your e-mail address from your websites and then sending you unsolicited mail (and who isn’t) then th...
Monday, August 06, 2007

FTC Online Advertising Town Hall

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The FTC will host a two-day Town Hall to bring together consumer advocates, industry representatives, technology experts, and academics to ...

Gina Gershon Viral Marketing

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Tuesday, July 24, 2007

CADM: Traditional Techniques in an Online World

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The CADM's Interactive Marketing SIG (Chicago Association of Direct Marketing’ Interactive Marketing Special Interest Group) will be hol...
Thursday, June 21, 2007

Sucessful Blogging To Increase Winery Sales

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This month’s Baseline Magazine (June 2007, Issue 073) has a fascinating article entitles “ Winery Blogs To Turn Browsers Into Buyers .“ The...
Thursday, May 10, 2007

Seventeen Best Practices for (ethical) bulk e-mail

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There are good (and ethical) reasons for you to send bulk mail. You might have a newsletter that your subscribers actually want to receive a...
2 comments:
Wednesday, February 21, 2007

Child-Friendly Search Engines

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Many parents (and teachers) typically have difficulty configuring and installing Web filters on computers that are going to be accessed by c...
Monday, February 12, 2007

Yahoo Pipes

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For those of you who are fans of the mash-up and RSS Yahoo presents Yahoo Pipes . This looks to be an interesting (and relatively painless) ...
Sunday, December 17, 2006

Wengovisio

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WengoPhone has released a new software tool that allows you to embed Internet telephony into your webpage. With a tool like this you can al...
Thursday, November 30, 2006

Fake Your Space

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I spotted this on Slashdot – for just shy of a dollar a month you can add fake friends to your MySpace or Facebook account. Very scary…. o...
1 comment:

Opera Mini

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Opera (makers of fine Internet browsers) released version 3.0 of their Opera Mini Browser . I have been experimenting with the new version o...
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